Thought leadership

Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]

Market research dives into digitization to build resilience in the pandemic  Research companies are showing a new level of enthusiasm for gathering insights digitally. Much of it’s due to the pandemic, but it made good business sense even before.  The ‘new normal’ in research  The pandemic has forced many sectors of the insight industry to speed up their existing digitalization programs or even adopt online methods for […]

I recently attended my first post-lockdown Quirks conference. Things were certainly different, but with good cause for optimism.