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Data visualization

Forsta tech puts KS&R’s research in the fast lane

Forsta tech puts KS&R’s research in the fast lane KS&R has been getting creative with the Forsta platform. They’ve managed to cut two days from the time it takes them to create complex new surveys – and four days from their reporting time. And they got better insights as a result. Here’s how.  Surveys customized. Workload downsized.  Global research firm KS&R run […]

Forsta tech puts ks&r’s research in the fast lane
Customer experience

Customer experience in times of crisis: Covid-19

Customer experience in times of crisis: Covid-19 I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help […]

Customer experience in times of crisis: covid-19
Qualitative Research, Quantitative research

Human-centered design in an AI era 

Content What is human-centered design? How does that work for market research? What’s AI got to do with it? Final thoughts Feeling inspired? Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t […]

Human-centered design in an ai era 
News

Press Ganey advances technology via acquisition of Forsta, a global leader in Market Research, Customer Experience and Employee Experience

Press Ganey advances technology via acquisition of Forsta,A global leader in Market Research, Customer Experience and Employee Experience Forsta, a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer, will gain scale and investment to further accelerate product innovation  BOSTON AND LONDON (April 27, 2022) — Press Ganey, renowned leader in patient, […]

Press ganey advances technology via acquisition of forsta, a global leader in market research, customer experience and employee experience
Customer experience

AI summaries vs. Text Analytics: how to use both in customer feedback

Content Understanding the landscape of customer feedback analysis What are AI summaries? What is Text Analytics? Why Text Analytics matters Comparing AI summaries and Text Analytics A powerful partnership: AI summaries and Text Analytics working together  What does this mean for your business?  Customer feedback is key to unlocking better experiences, stronger loyalty, and higher […]

Ai summaries vs. Text analytics: how to use both in customer feedback
Customer experience

Why CX must be a top priority in a tariff-driven economy

Content The tariff effect: A new cost of doing business What’s at stake for CX across industries? The compounding effect: Why CX matters now more than ever Where do we go from here? You’ve likely heard the term “tariffs” in recent media coverage; consumers have been inundated with the phrase in the last few months. […]

Why cx must be a top priority in a tariff-driven economy