How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
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How to get the best results from online focus groups
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online vs offline focus groups: which works for you?
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
How to measure brand awareness
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
What is brand awareness – a complete guide
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
15 strategies to increase your brand awareness
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
Forsta announces launch of enhanced online focus group solution
Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]
How to measure employee engagement
If you want to improve your employee engagement, it is critical to first know how to accurately measure
it. Read our guide to some of the best measurement strategies.
What is brand perception and how to measure it?
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
