247 results found
Top 8 benefits of customer retention What is customer retention? Customer retention is what organizations do to stop customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that existing customers are more valuable than […]
Forsta strengthens the Americas Voice of Customer and Employee with appointment of industry veteran Jim Reitz NEW YORK, LONDON and OSLO, Norway – July 27, 2021 Forsta, the world-leading Customer Experience and Research Technology company, has appointed Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VoC/VoE). Most recently, Reitz was […]
Drowning in data, tangled in tech: the modern CX leader’s reality “I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring […]
The new era for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is robust. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. Sources are changing. Market research data is being […]
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
Content Understanding customer acquisition costs Avoiding the “buying revenue” trap Shifting from transactions to relationships Operational excellence as the foundation of brand promise Strategies to reduce CAC through operational excellence The power of resilience in customer acquisition Putting it all together to break the spend cycle Acquiring new customers shouldn’t feel like setting a match […]
There are many types of customer feedback that can be applied in different ways. Discover our 7 favorite types that you can use to collect feedback.
When was the last time you were thrilled – or frankly annoyed – as a customer? Well, that’s what customer experience (CX) is: the overall perception that customers have towards a brand based on the cumulative effect of all the interactions (positive or negative) they’ve had with this brand.
What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]
What is customer feedback and why is it important? What is customer feedback and why is it important How do you know you’re doing everything you can to put your customers at the heart of your business? Simple… ask for customer feedback. Find out if your customer-centric efforts are worth the trouble and if they result in higher satisfaction and loyalty. Discover what’s really annoying to your customers and how can you resolve their issues to stop […]
