9 benefits of customer loyalty for your business
Customer loyalty measures the relationship between a business and its customers. Read our guide to the key benefits you can gain from measuring customer loyalty.
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Using qualitative discussions to amplify your CX program
Using qualitative discussions to amplify your CX program Customer feedback is often described with scores, metrics and other numbers: Net Promoter Score, Customer Lifetime Value, Overall Satisfaction… Now these are important, and the science of Customer Experience is built on robust economics. It wouldn’t be sustainable otherwise. But the quantitative is only part of the […]
Why empathy is the most important tech tool in today’s economy
We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.
Cultivating an innovative culture
What does it mean to have an innovative culture? It’s a question that more and more business leaders are asking themselves as they search for new ways to remain competitive, relevant, and poised for success.
Customer experience, Data visualization, Employee experience, Qualitative Research, Quantitative research
Data storytelling: Using data to create a narrative
Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.
12 of the best customer engagement strategies
We’ve outlined 12 of the best strategies to improve your own customer engagement and generate moresuccessful conversions.
What is cluster analysis? A complete guide
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Winning strategies for research agencies: Connecting research & human experience
Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]
Forsta accelerates innovation and scales capabilities to advance the market research industry
Forsta accelerates innovation and scales capabilities to advance the market research industry Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRA LONDON and CHICAGO – November 28, 2022 – Forsta, a leading global provider of […]
Winning strategies for research agencies: Blended technology & services
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
