266 results found
Voice of the Customer How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding […]
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
Conversational AI: surveys that talk back Traditional surveys: the necessary part of market research. But can potentially be mundane for participants. Long-winded, static, and incapable of adapting on the fly, they risk losing participant interest. Thankfully, there’s a hero on the horizon: conversational AI. Conversational AI is complimenting traditional surveys. Allowing a blend of qual […]
Successful launch of a continuous listening program I read recently an interesting report from Corporate Research Forum (CRF) headlined Harnessing the HR Technology Revolution. Even though the findings and conclusions in the report mainly refer to technology used by HR more broadly, such as HR, Talent and Workforce Management systems, it is astonishing how well they […]
Why choose surveys? Our flexible, scalable surveys allow you to meet the people behind the datapoints. With surveys, you can go beyond simply running a survey and actually have a conversation. Whether you’re a first time user or a veteran, you’re absolutely catered for. Whether you require our services, or are happy to go it […]
Putting humans into market research: How human-centered design can boost your research results Ever wondered how you can deliver better, faster, and more holistic insights to your clients? Tune in for this on-demand webinar with Forsta’s Chief Product Officer, Brian Bhuta to explore how core principles of human-centered design can help market researchers boost results, […]
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
Bringing M/A/R/C the best of both worlds Tools used Deck creationAnalyticsInfographic dashboards Marketing research firm M/A/R/C needed a tool that was up to the demands of complex data and intuitive enough for non-programmers to use. We had the software to help. The challenge Joining hundreds of data points, fast M/A/R/C’s brand-tracking research was time-consuming and complicated. The company had to deal with moving averages, weighted data results […]
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
MRAs blended technology & services Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations […]
