247 results found
Forsta, reinventing the global insights industry New York, NY, Oslo, Norway and London, UK— April 27, 2021 The newly merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies, have announced Forsta as the new brand for the organization Kyle Ferguson, CEO of the business comments: “I am delighted to […]
5 Steps to ensure your digital CX program delivers results The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in […]
Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]
Data hub for CX Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Ensure your call center interaction links with product usage data and understand purchase history all […]
Content Breaking down customer delight The intrinsic link between CX and delight The framework you need to delight your customers The role of technology in delivering delight Is customer delight worth it? The feeling of delight holds immense importance in the often-elusive customer journey. We know that a delightful customer experience builds loyalty, strengthens relationships, […]
HX catalysts Customer Needs Solution Know your customers better than they know themselves. Customer needs solution Do you know what your customers need now and what they’ll need later? Do you act quickly and effectively to meet changing customer expectations? Can you deliver on your promises at optimal cost? Closing the customer say-do gap has […]
It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]
Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]
Develop and deliver insights to maximize customer and brand experience
