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News

Forsta Placed in 2021 Gartner® Magic Quadrant™

Forsta Placed in 2021 Gartner® Magic Quadrant™ Forsta Placed in 2021 Gartner® Magic Quadrant™ for Voice of the Customer Forsta Recognized for Completeness of Vision and Ability to Execute New York, NY, Oslo, Norway and London, UK – Dec 02, 2021– Forsta, the leading Customer Experience and Research Technology company, today announced that it has […]

Forsta Placed in 2021 Gartner® Magic Quadrant™
Data sheet

Forsta CRM Connector for Microsoft Dynamics

Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]

Forsta CRM Connector for Microsoft Dynamics
Customer experience

AI summaries vs. Text Analytics: how to use both in customer feedback

Content Understanding the landscape of customer feedback analysis What are AI summaries? What is Text Analytics? Why Text Analytics matters Comparing AI summaries and Text Analytics A powerful partnership: AI summaries and Text Analytics working together  What does this mean for your business?  Customer feedback is key to unlocking better experiences, stronger loyalty, and higher […]

AI summaries vs. Text Analytics: how to use both in customer feedback
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]

Accelerated change: Online focus groups are now mainstream
Case study

Bernstein Research Group brings human connections to life with digital tech

Bernstein Research Group brings human connections to life with digital tech Tools used Forsta Visualizations Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) […]

Bernstein Research Group brings human connections to life with digital tech
Data sheet

HX Catalysts: Frontline Innovation Starter

HX catalysts Frontline Innovation Starter Tap into your brightest ideas to accelerate growth Your frontline is your biggest asset Tap into their brightest ideas. Listen, engage and turn them into champions of change, so you can accelerate your strategic growth. With Forsta you can Engage employees and enable them to make an impact: Your frontline […]

HX Catalysts: Frontline Innovation Starter
Case study

Less time crunching, more time for consulting

Less time crunching, more time for consulting  Tools used Survey design Data analytics Data visualizations  BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting.  The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]

Less time crunching, more time for consulting
Data visualization

Visual storytelling: A key skill of the future?

Visual storytelling: A key skill of the future? Published in Quirk’s 2021 Annual Report by Alexander Skorka. Thanks to the development of dashboard applications, access to high-quality data-related insights require minimum time and knowledge. One would think that this development would encourage the use of data and analytics across the board. However, though “digital natives” […]

Visual storytelling: A key skill of the future?
Data sheet

Forsta CATI

Forsta CATI What is Forsta CATI? Forsta CATI is the telephone interviewing module of Forsta Survey , our flexible, multi-mode solution for Market Research, Voice of the Customer and Employee programs. Forsta CATI is used by some of the world’s largest Market Research organizations and is built on over 30 years of experience in providing […]

Forsta CATI