9 effective ways to use social media for market research
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
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The definitive guide to effective online surveys
The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]
The new era: Unlocking growth for research agencies
Explore how market research agencies can unlock growth by embracing breakthrough technologies and innovative strategies. This blog highlights six key considerations to help agencies stay ahead and harness the full potential of emotional insights, AI, and human experience capabilities.
Using qualitative discussions to amplify your CX program
Using qualitative discussions to amplify your CX program Customer feedback is often described with scores, metrics and other numbers: Net Promoter Score, Customer Lifetime Value, Overall Satisfaction… Now these are important, and the science of Customer Experience is built on robust economics. It wouldn’t be sustainable otherwise. But the quantitative is only part of the […]
Diving deeper: CX analytics explained
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
Human-centered design in an AI era
Content What is human-centered design? How does that work for market research? What’s AI got to do with it? Final thoughts Feeling inspired? Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t […]
Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program
Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program Local Experience (LX) Platform Recognized in Prestigious International Annual Awards Program for Standout Marketing, Advertising and Sales Technology Around the World CHICAGO – August 17, 2023 – Rio SEO, a Press Ganey Forsta company, and the leading provider of local marketing […]
Employee empowerment is vital to CX success
Employee empowerment is vital to CX success The Age of the Customer. Customer Obsession. Customer Centricity. Whatever you want to call it, we know that this day and age companies must deliver experiences that truly meet customers’ ever-increasing expectations. We sometimes forget, though, that it’s not the “company” delivering the experience to the customer, it’s […]
Digging for gold: Into the feedback mines
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
The silo tax: the hidden cost of disconnected data
The silo tax: the hidden cost of disconnected data “They’re for storing grain and missiles. Remind me why we hide our most useful data in them?” There are always strong reasons to handle research and experience data with care: breaches of privacy, compliance or commercial secrets are costly. But good governance doesn’t have to mean […]
