More than a feeling: Why qualitative research is gaining ground
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
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Beyond customer satisfaction: The crucial role of Human Experience in business success
Discover how the human experience goes beyond customer satisfaction metrics and plays a crucial role in driving business success. Learn how empathy and personal connections can create a competitive advantage and how the human experience is intricately connected to employee engagement.
The local experience: How customer experiences are redefining local marketing online and offline
The local experience: How customer experiences are redefining local marketing online and offline Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. If you’re not positioned well for these critical […]
The future of customer experience: Why the human experience matters more than ever
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
Winning strategies for research agencies: Blended technology & services
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
A complete guide to storytelling in market research
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
Successful launch of a continuous listening program
Successful launch of a continuous listening program I read recently an interesting report from Corporate Research Forum (CRF) headlined Harnessing the HR Technology Revolution. Even though the findings and conclusions in the report mainly refer to technology used by HR more broadly, such as HR, Talent and Workforce Management systems, it is astonishing how well they […]
How to successfully migrate a tracking study to a new software platform
How to successfully migrate a tracking study to a new software platform Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the […]
Agile market research (and why it’s here to stay)
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
How AI is transforming market research analysis
Content Make AI tools work for you Limitations Conclusion The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping […]
