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Quantitative research

Research HX deep dive: Data collection 

Research HX deep dive: Data collection Smarter research starts with stronger data  Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes.   Data collection is the foundation of market research, yet inefficiencies cost […]

Research HX deep dive: Data collection 
Customer experience

3 winning data strategies for human-centric organisations

3 winning data strategies for human-centric organizations Today, there is unprecedented demand for high-quality data, research and experience feedback. For leaders of Experience and Insights teams, this is a transformative opportunity. Those who succeed will operate at the strategic heart of their organizations. They will help drive innovation, customer retention, acquisition, and growth. And they […]

3 winning data strategies for human-centric organisations
Customer experience

The Human Experience of urban mobility

The Human Experience of urban mobility Navigating the 21st century urban jungle How do people want to get around in modern cities? It seems like a simple question. But for urban planners, transport providers and automakers, the answers are complex. To understand why, start with the incredible growth that cities are experiencing. Since 2007, over […]

The Human Experience of urban mobility
Ebook

The Human Experience roadmap

The Human Experience roadmap At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of […]

The Human Experience roadmap