How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.

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Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Research HX deep dive: Data collection Smarter research starts with stronger data Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes. Data collection is the foundation of market research, yet inefficiencies cost […]
Content What is HX—and why it starts with people From reactive to predictive: How AI powers HX 5 steps to get started with HX today The future of CX is HX. The time to act is now The future of customer experience is hidden in plain sight, and it’s not in your surveys. As CEO […]
3 winning data strategies for human-centric organizations Today, there is unprecedented demand for high-quality data, research and experience feedback. For leaders of Experience and Insights teams, this is a transformative opportunity. Those who succeed will operate at the strategic heart of their organizations. They will help drive innovation, customer retention, acquisition, and growth. And they […]
Discover the importance of prioritizing the human experience in business to foster customer loyalty and secure a competitive advantage. Learn practical strategies to integrate this concept into every aspect of your organization.
Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]
The Human Experience of urban mobility Navigating the 21st century urban jungle How do people want to get around in modern cities? It seems like a simple question. But for urban planners, transport providers and automakers, the answers are complex. To understand why, start with the incredible growth that cities are experiencing. Since 2007, over […]
The Human Experience roadmap At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of […]
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.