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Customer experience

AI summaries vs. Text Analytics: how to use both in customer feedback

Content Understanding the landscape of customer feedback analysis What are AI summaries? What is Text Analytics? Why Text Analytics matters Comparing AI summaries and Text Analytics A powerful partnership: AI summaries and Text Analytics working together  What does this mean for your business?  Customer feedback is key to unlocking better experiences, stronger loyalty, and higher […]

AI summaries vs. Text Analytics: how to use both in customer feedback
Customer experience

Why CX must be a top priority in a tariff-driven economy

Content The tariff effect: A new cost of doing business What’s at stake for CX across industries? The compounding effect: Why CX matters now more than ever Where do we go from here? You’ve likely heard the term “tariffs” in recent media coverage; consumers have been inundated with the phrase in the last few months. […]

Why CX must be a top priority in a tariff-driven economy
News

Forsta Placed in 2021 Gartner® Magic Quadrant™

Forsta Placed in 2021 Gartner® Magic Quadrant™ Forsta Placed in 2021 Gartner® Magic Quadrant™ for Voice of the Customer Forsta Recognized for Completeness of Vision and Ability to Execute New York, NY, Oslo, Norway and London, UK – Dec 02, 2021– Forsta, the leading Customer Experience and Research Technology company, today announced that it has […]

Forsta Placed in 2021 Gartner® Magic Quadrant™
News

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program Local Experience (LX) Platform Recognized in Prestigious International Annual Awards Program for Standout Marketing, Advertising and Sales Technology Around the World CHICAGO – August 17, 2023 – Rio SEO, a Press Ganey Forsta company, and the leading provider of local marketing […]

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program
White paper

Text analytics in CX

Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]

Text analytics in CX
Ebook

Improving brand equity through AAU Surveys

Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]

Improving brand equity through AAU Surveys