247 results found
PG Forsta named a strong performer in customer feedback management by top independent research firm PG Forsta combines its strong background in both employee experience and qualitative research in its CFM product, the Human Experience (HX) platform CHICAGO (March 20, 2023) –PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member […]
More time for Comscore. More confidence for clients. Tools used Deck creation Cross tabulation Infographic dashboards Audience and advertising measurement firm Comscore needed our help to save time – without sacrificing on data quality. The challenge Helping Comscore balance speed with depth Comscore needed two things. First, a way to pick up the pace of processing and […]
Forsta receives 2021 Customer Experience Innovation Award from CUSTOMER Magazine B2B company honored for the 13th consecutive year for improving customer experience and insights technology NEW YORK, OSLO, Norway and LONDON, October 26, 2021 Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, announced today that TMC, a global, […]
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
Digging deeper with third-party data integration How did a “side hustle” turn into a sought-after tool? As COVID-19 began to wreak havoc across our personal and professional lives, ENGINE Insights began surveying consumers and looked at third-party data to provide clients with a better understanding of the overall impact. The data came quick, came often, […]
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Going beyond the NPS® Score Created nearly 2 decades ago, the Net Promoter Score has attracted much controversy among the CX professional community. But first, a quick reminder… NPS measures a customer’s propensity to recommend a brand on a 0-10 scale. Promoters are those who give a score of 9 and 10, Detractors 6 and less, and Passives make up the rest with […]
The color of money: how experience and insights teams prove ROI “Our new owners make us document the commercial impact of every project we do.” As organizations invest more in Experience and Insights solutions, there is increasing scrutiny on the ROI and commercial impact of these expenses. The teams responsible need to manage resources and […]
How to engage your organization around the customer experience To be successful, a CX program needs engagement from all sides and all levels of the business. It requires the careful selection of cross-functional champions who can rally up the troops around the customer experience in their respective departments. Crucially, it relies on executive buy-in, preferably […]
