33 results found
Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]
Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]
Forsta accelerates innovation and scales capabilities to advance the market research industry Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRA LONDON and CHICAGO – November 28, 2022 – Forsta, a leading global provider of […]
Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]
Syndicated research is independently conducted research that is then sold by a market research firm to external clients. We’ve compiled a guide of all you need to know.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
