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Customer experience

Breaking the spend cycle: lower customer acquisition costs through operational excellence

Content Understanding customer acquisition costs Avoiding the “buying revenue” trap Shifting from transactions to relationships Operational excellence as the foundation of brand promise Strategies to reduce CAC through operational excellence The power of resilience in customer acquisition Putting it all together to break the spend cycle Acquiring new customers shouldn’t feel like setting a match […]

Breaking the spend cycle: lower customer acquisition costs through operational excellence
Customer experience

What is customer success – the ultimate guide

What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]

What is customer success – the ultimate guide
Customer experience, Employee experience

What is customer feedback and why is it important?

What is customer feedback and why is it important? What is customer feedback and why is it important  How do you know you’re doing everything you can to put your customers at the heart of your business? Simple… ask for customer feedback. Find out if your customer-centric efforts are worth the trouble and if they result in higher satisfaction and loyalty. Discover what’s really annoying to your customers and how can you resolve their issues to stop […]

What is customer feedback and why is it important?
Customer experience

What is customer experience and why is it important?

 When was the last time you were thrilled – or frankly annoyed – as a customer? Well, that’s what customer experience (CX) is: the overall perception that customers have towards a brand based on the cumulative effect of all the interactions (positive or negative) they’ve had with this brand.  

What is customer experience and why is it important?
Case study

Sports apparel titan defines gold standard for global brand tracking

Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Download case study Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and […]

Sports apparel titan defines gold standard for global brand tracking
Case study

Working together to put customers in focus

Working together to put customers in focus  Tools used Survey and program design Interactive dashboards Data analysis Action management  How eir Large Business made focussing on customers its priority, in a successful partnership with W5 and our software.   The challenge Figuring out performance in the eyes of the customer  Telecoms business provider eir Large Business knew they needed […]

Working together to put customers in focus