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Data sheet

Forsta Compass

Forsta Compass Visualizing a VoC program using Forsta Compass A Voice of the Customer program operates at multiple levels: strategic and tactical, leadership and front line, financial and operational. And at any given time, all these and other elements are operating at slightly different speeds and with differing trajectories. Understanding your progress with each element […]

Forsta Compass
Customer experience

What is Net Promoter Score (NPS)?

The Net Promoter Score, or NPS®, enables organizations to get a clear view of the health of their customers’ loyalty. Used widely across the globe, Net Promoter Score has become a key metric in customer engagement since its launch in 2003. It offers a model that links customer loyalty to financial KPI’s and profitable growth. 

What is Net Promoter Score (NPS)?
Case study

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for […]

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report
Infographic

CXM big and small data integration

CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]

CXM big and small data integration
News

Material renews partnership with Forsta

Material renews partnership with Forsta to deliver industry-leading data visualization and insights reporting Leading market research agency uses Forsta platform to best serve its Fortune 500 clients New York, NY, Oslo, Norway and London, UK – November 08, 2021  Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision […]

Material renews partnership with Forsta
Customer experience

Harnessing the power of social listening

Social media listening in the context of customer feedback, describes all the tools and solutions that let brands listen to what’s being said on social media platforms, convert this content into insights and trends, and make decisions that impact the business.  

Harnessing the power of social listening
Ebook

Why qualitative wins: The future of human experience insights

Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights Download full eBook The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer […]

Why qualitative wins: The future of human experience insights