The most in-demand attributes of successful CX professionals
To be a successful CX professional you need to have multiple attributes. We explore what it takes to be the best in the business of customer experience.
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On-the-go with Forsta: A guide to our mobile solutions
On-the-go with Forsta: A guide to our mobile solutions What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the […]
From data to decisions: finding the right CX sources
Content The power of data in CX decisions Understanding CX data types The importance of data integration across channels Distinguishing actionable insights from noise Actionable strategies for leveraging CX data The future of CX data sources Turning data into action: the path forward for CX In today’s data-driven world, businesses have unprecedented access to customer […]
The local experience: How customer experiences are redefining local marketing online and offline
The local experience: How customer experiences are redefining local marketing online and offline Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. If you’re not positioned well for these critical […]
Beyond customer satisfaction: The crucial role of Human Experience in business success
Discover how the human experience goes beyond customer satisfaction metrics and plays a crucial role in driving business success. Learn how empathy and personal connections can create a competitive advantage and how the human experience is intricately connected to employee engagement.
The future of customer experience: Why the human experience matters more than ever
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
Giving hospitality pros a penthouse view of their customer service
Giving hospitality pros a penthouse view of their customer service Tools used Multi-touchpoint surveys Live dashboards Real time action alerts Salesforce integration Hospitality is a competitive business. Amadeus needed the Voice of Customer tools to keep them ahead of the game. The challenge How do you keep a close eye on countless customer interactions around the […]
5 Steps to success: Voice of the Customer
5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]
Winning strategies for research agencies: Blended technology & services
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
Online qualitative: Ten activities to understand your customer
Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]
