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Forsta announces 2021 ACE Awards winners 16th annual awards program recognizes partners with successful and ambitious CX and EX programs NEW YORK, LONDON and OSLO, Norway – May 27, 2021 Forsta, the leading global solutions provider of Customer Experience and Research Technology, today announced the winners of the 2021 Achievement in Customer Excellence (ACE) Awards. The company […]
Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research Global awards program celebrates excellence and innovation in the global Market Research and Insights industry New York, NY, Oslo, Norway and London, UK – December 14, 2021 Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth […]
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
CX expert series: Dean Arcan – Bupa Global Bupa Global know that supporting globally-minded individuals means thinking globally themselves. They have advisors, doctors and nurses based around the world, helping provide a multi-lingual service – giving customers the benefit of their international experience. To maintain this focus, they remain free of shareholders, re-investing profits back […]
Content What is zero-party data? Zero-party data vs first-party data: how do they differ? How to collect zero-party data How to pick the right zero-party data platform for your business Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make […]
Discover how to future-proof your insights strategy by mastering data ownership and leveraging technology. Learn key principles to drive strategic decisions, enhance brand perception, and navigate customer sentiment. Empower your organization with a flexible, forward-thinking data strategy.
Forsta AI’s new capabilities help organizations gain deeper insights, anticipate needs, and act decisively January 16, 2025, BOSTON — Forsta, a leading provider of experience measurement, data analytics, and insights, today unveiled enhanced and expanded AI capabilities within its Human Experience (HX) platform. The release of these new Forsta AI features builds on its 5-year, […]
MRAs blended technology & services Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations […]
It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
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