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White paper

Traditional marketing is dead. It’s about experience.

Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]

Traditional marketing is dead. It’s about experience.
Case study

Game on: How Ray White boosted CX engagement

Game on: How Ray White boosted CX engagement Tools used Forsta Surveys Forsta Studio Forsta Go Forsta Services Forsta Action Management Ray White, a family-owned Australian real estate group, recognized that after 9 years their Customer Experience (CX) program needed an update. The challenge The market leader, with over 1,000 offices and 6,700 sales agents […]

Game on: How Ray White boosted CX engagement
News

PG Forsta launches Research HX to empower researchers with AI-driven speed and precision

PG Forsta launches Research HX to empower researchers with AI-driven speed and precision New Platform Slashes Research Time, Boosts Data Quality, and Empowers Researchers with AI   [BOSTON, January 21, 2025] – PG Forsta, a leading research and experience technology company, has unveiled Research HX, an AI-powered market research solution suite designed to increase efficiencies, improve […]

PG Forsta launches Research HX to empower researchers with AI-driven speed and precision
Ebook

The Human Experience roadmap

The Human Experience roadmap At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of […]

The Human Experience roadmap
Customer experience

What is customer experience management software?

What is customer experience management software? CEM software – or Customer Experience Management software – refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. behavioral, purchase history), and take action in order to improve the customer experience. Does CEM […]

What is customer experience management software?
Webinar

Reinvigorate CX Measurement and Business Impact

Reinvigorate CX Measurement and Business Impact Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of […]

Reinvigorate CX Measurement and Business Impact