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Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
Develop and deliver insights to maximize customer and brand experience
Develop and deliver insights to maximize customer and brand experience
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
If you want to improve your employee engagement, it is critical to first know how to accurately measure
it. Read our guide to some of the best measurement strategies.
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
