What is social listening and why is it important?
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
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What is brand value and how to measure it
Brand value represents the financial worth of a company. We’ve put together a guide on how you can measure your company’s brand value.
What’s the future of qualitative research?
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
More than a feeling: Why qualitative research is gaining ground
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Cradle-to-grave: The complete product life cycle
Cradle-to-grave is an approach that evaluates a product’s feedback management, seeking to continuously optimize the product to extend its life cycle.
How to calculate customer churn rate?
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
What is product experience and how to improve it?
Product Experience represents a customer’s entire journey with a product. Read our guide to learn how you can improve your product experience.
Forsta APIs
Forsta APIs Innovate, automate and integrate with Forsta APIs True insights from Market Research, Voice of the Customer and Employee Engagement programs rely on the ability to correlate and integrate the information with other areas of your business, such as platforms for Customer Relationship Management, product management, Enterprise Resource Planning, or accounting. Forsta provides programmatic […]
10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
