What is brand experience and why is it important?
Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.
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Gather: From feedback to feelings
Gather: From feedback to feelings Gather: From feedback to feelings How to elevate your CX program Contents Introduction 1. Uncover the hidden human with qualitative discussions and online communities 1.1 There’s two (or more) sides to every story 1.2 The five easy steps for using qualitative research 1.3 Dig down, dig deep, and find feedback […]
11 strategies to create a positive customer experience
Customer experience can make or break your business. We’ve compiled a list of 11 key strategies you can use to ensure you are creating a positive customer experience.
What is data visualization and why use it?
Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.
Forsta Plus Panel Management
Forsta Plus Panel Management Gain deep insight into attitudes and behavior The ability to build and maintain a high-quality panel is a critical component for market research firms and many Customer Experience programs. So, you need technology to make sure you can develop and maintain high-quality panels with powerful, yet easy-to-use sampling feature that get […]
How technology has transformed market research
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
7 strategies to improve your Net Promoter Score (NPS)
Every business should strive to improve its Net Promoter Score. We’ve compiled 7 of our favorite strategies for improving your net promoter score.
It’s not just what they say, it’s what they do: Behavioral insights
Behavioral insights help you understand what customers do so you can make decisions about what the business should do. It’s that simple. Or it would be if it weren’t for the enormous complexity of behaviors and how they interact with each other. That’s why this discipline has become so important, especially since the exponential lift in digital interactions these past few years.
Harnessing the power of social listening
Social media listening in the context of customer feedback, describes all the tools and solutions that let brands listen to what’s being said on social media platforms, convert this content into insights and trends, and make decisions that impact the business.
Winning strategies for research agencies: premium advice and expertise
Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]
