160 results found
Preparing your organization for HX Building a culture and roadmap for Human Experience Insights is a significant undertaking. For some organizations, it is an ongoing journey; for others, it involves some fundamental transformations. Every day, we support thousands of customers at different stages along this journey. The most successful and the most advanced share a […]
Drowning in data, tangled in tech: the modern CX leader’s reality “I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring […]
Democratizing insights: a tightrope for leaders “I want other teams to get closer to customers. But we have to clean up the mess when they do it badly.” In many organizations, there is a growing demand to ‘democratize’ access to research tools, data and insights about customers. This can often be a double-edged sword for […]
Forsta Receives 2022 CUSTOMER Magazine Product of the Year Award We’re pleased to announce that TMC, a global, integrated media company, has named Forsta Studio as a 2022 CUSTOMER Product of the Year Award winner for its exceptional innovation. The award recognizes products that enable their clients to meet and exceed the expectations of their […]
Text Analytics Crunch words into numbers Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on. Adding a touch of […]
Best practices survey slider design When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less […]
Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]
The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]
Forsta Go Insight and action from your mobile phone Information drives businesses. So, shouldn’t your most important information be readily available – even when you are on the go? What is Forsta Go? With Forsta Go, you can surface your most important insights, share it with your colleagues and take action, all from your mobile […]
Forsta CAPI What is Forsta CAPI? Forsta CAPI (Computer Assisted Personal Interviewing) is designed for face-to-face or field interviewing. It is a module of the HX Platform, an end-to-end solution that enables you to manage every step of the survey lifecycle, from multi-channel survey creation and deployment to panel management, data processing, online reporting, analysis, […]
