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They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.
Reinvigorate CX Measurement and Business Impact Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of […]
How Forsta Visualizations connects hundreds of team members in dozens of countries
What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]
Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology NEW YORK – July 26, 2022 – Forsta, the global leader in customer experience (CX), employee […]
How Forsta technology led to shorter surveys with fewer errors in a single-page format
Forsta, an industry-leading global provider of market research and customer experience (CX) technology, today announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale.
The Net Promoter Score, or NPS®, enables organizations to get a clear view of the health of their customers’ loyalty. Used widely across the globe, Net Promoter Score has become a key metric in customer engagement since its launch in 2003. It offers a model that links customer loyalty to financial KPI’s and profitable growth.
Employee experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]
Top 8 benefits of customer retention What is customer retention? Customer retention is what organizations do to stop customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that existing customers are more valuable than […]
