150 results found
Your data investments aren’t delivering: 3 reasons why Modern lives are encoded in data. People spend four hours a day on their smartphone. Two-and-a-half hours on social media [1]. And a lifetime on Zoom calls. Data footprints are left in search queries, Twitter posts, Uber journeys. Cell towers and satellites track real-world movements. Customer surveys. […]
Successful launch of a continuous listening program I read recently an interesting report from Corporate Research Forum (CRF) headlined Harnessing the HR Technology Revolution. Even though the findings and conclusions in the report mainly refer to technology used by HR more broadly, such as HR, Talent and Workforce Management systems, it is astonishing how well they […]
Plugging the holes with B2B International in Wolseley’s customer journey Tools used Survey design Feedback and data collectionGenius and computer assisted telephone interviewing B2B selling can be a brutally competitive business. Our Forsta platform gave B2B International the insights to gain an edge with one of their clients, Wolseley UK. The challenge How to stand out with high customer service, […]
What is Voice of the Customer (VoC)? Annoyed about yet another survey in your inbox? Do you wonder if anyone is really listening? Customer surveys are a vital part of Voice of the Customer (VoC) programs so it’s not a waste of time. Whoever’s sending those surveys to you, they are listening! Well, most of them are. VoC programs helps organizations listen to and engage with their customers so they can respond to their […]
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
Turning customer voices into tangible change Tools used Data integration Product-specific surveysAdvanced reporting NPS tracking Thanks to an award-winning Voice of Customer (VoC) program built with Forsta, Virgin Money has made customer experience a driving force in its banking business. The challenge How to hear and harness 3.3 million customer voices Virgin Money’s business is vast – […]
Crushing your CAC: Maximize click-buy-repeat Webinar synopsis:Are soaring customer acquisition costs shackling your financial potential? Join Zack Hamilton as he shares battle-tested strategies to slash your customer acquisition costs by optimizing your customer’s journey at every touchpoint. Learn how to: Breakthrough customer acquisition barriers with easy-to-implement omnichannel tactics Unleash the untapped potential in employee experiences […]
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
