10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
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How to calculate customer churn rate?
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
Voice of the Customer
Voice of the Customer How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding […]
The most in-demand attributes of successful CX professionals
To be a successful CX professional you need to have multiple attributes. We explore what it takes to be the best in the business of customer experience.
7 ways to improve your Voice of Customer program
Discover 7 practical strategies for enhancing your voice of customer program and gain valuable customer insights. Improve customer satisfaction and drive business growth now.
Customer experience, Data visualization, Employee experience, Qualitative Research, Quantitative research
Data storytelling: Using data to create a narrative
Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.
HX Catalysts: Customer Journey Mapping
hx catalysts Customer Journey Mapping Join the dots on your customer journeys Do you really know your customers? Can you put your finger on their changing expectations, emotions, and goals? Do you know why they buy? Or why they don’t? Are you empowered to deliver the effortless experience your customers demand? With Forsta you can: […]
Digital Diaries & Communities
Digital Diaries & Communities Capture insights in the moment of decision making. Get their input during key moments in their journey with activity-based diary entries. Build a community of your customers. Bring them together. Interact with them on your own mini social media platform. And then sit back and enjoy a priceless stream of in-the-moment […]
Digital diaries and online communities
Digital diaries and online communities Collaborate closely with your customers Get the input of your customers in a way that appeals directly to them. With Digital Diaries and Online Communities, you can open up a priceless stream of insights, bringing you closer to your customers. See how your brand fits into your customers’ lives Our […]
Your data investments aren’t delivering: 3 reasons why
Your data investments aren’t delivering: 3 reasons why Modern lives are encoded in data. People spend four hours a day on their smartphone. Two-and-a-half hours on social media [1]. And a lifetime on Zoom calls. Data footprints are left in search queries, Twitter posts, Uber journeys. Cell towers and satellites track real-world movements. Customer surveys. […]
