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Customer experience

8 practical steps to achieve CX success

CX success is all about delivering the right experience to the right people at the right time with the right message and right content. It is a multi-faceted and challenging process that requires a lot of knowledge and partnership with your audiences.

8 practical steps to achieve CX success
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Text analytics in CX

Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]

Text analytics in CX
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5 Steps to success: Voice of the Customer

5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]

5 Steps to success: Voice of the Customer
Customer experience

What is customer success – the ultimate guide

What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]

What is customer success – the ultimate guide
Customer experience

Top 8 benefits of customer retention

Top 8 benefits of customer retention What is customer retention? Customer retention is what organizations do to stop customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that existing customers are more valuable than […]

Top 8 benefits of customer retention