What is data visualization and why use it?
Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.
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The business value of CX: Speaking the leadership’s language
Discover how aligning your CX activities with commercial objectives can lead to bigger and better business outcomes. Learn to speak the language of leadership and achieve success with CX
8 practical steps to achieve CX success
CX success is all about delivering the right experience to the right people at the right time with the right message and right content. It is a multi-faceted and challenging process that requires a lot of knowledge and partnership with your audiences.
Text analytics in CX
Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]
5 Steps to success: Voice of the Customer
5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]
What is customer success – the ultimate guide
What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]
Pioneering a CX trail in a brand new category
In this Forsta Customer Spotlight, we profile Brian Adler, Senior Manager of Knowledge and Insights for Ayr Wellness – a leading player in the US medical and emerging recreational cannabis markets.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
What is customer journey mapping – A complete guide
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
How to make your Voice of the Customer programme work
How to make your Voice of the Customer programme work The path to a successful Voice of the Customer programme is well established. But how do you make sure you are heading in the right direction? Delivering industry-leading Human Experience for customers takes more than just systems of data collection. HX leaders focus on creating […]
