144 results found
CX expert series: Dean Arcan – Bupa Global Bupa Global know that supporting globally-minded individuals means thinking globally themselves. They have advisors, doctors and nurses based around the world, helping provide a multi-lingual service – giving customers the benefit of their international experience. To maintain this focus, they remain free of shareholders, re-investing profits back […]
Content What is zero-party data? Zero-party data vs first-party data: how do they differ? How to collect zero-party data How to pick the right zero-party data platform for your business Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make […]
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
Forsta CX Consultants Guiding you through your CX program Building and growing a Customer Experience (CX) program is no easy task due to multiple factors, ranging from incomplete strategy, lack of executive support, ineffectual action planning. It’s all very well knowing what’s best practice, but what’s best for the project? Who is Forsta Consulting? We […]
To be a successful CX professional you need to have multiple attributes. We explore what it takes to be the best in the business of customer experience.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Voice of the Customer How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding […]
The local experience: How customer experiences are redefining local marketing online and offline Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. If you’re not positioned well for these critical […]
Discover how the human experience goes beyond customer satisfaction metrics and plays a crucial role in driving business success. Learn how empathy and personal connections can create a competitive advantage and how the human experience is intricately connected to employee engagement.
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
