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10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]
Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.
Forsta names Henry Pooley as Managing Director, Asia-Pacific (APAC) Region Company places expanded emphasis on bringing its award-winning Human Experience (HX) platform to the Asia-Pacific region LONDON and SYDNEY, 21 November 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced that Henry Pooley has been […]
How customers think, feel, and act: The paradigm of business outcomes Small data collection and analysis unlocks deeper customer understanding and business opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that […]
Explore the importance of a human-centric culture in organizations, its core principles, and values, and how it impacts both customer and employee satisfaction. And find out how to assess your organization’s current culture and identify potential barriers to cultural change, followed by six key steps to transform your organization from the inside out.
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]
Sharing our 2022 predictions for CX professionals Forsta hosted a webinar with guest speaker Judy Weader, Senior Analyst at Forrester, and our very own Chris Brown, VP of CX Consulting, covering top predictions for 2022. We’ve outlined these predictions below, but the full webinar is also available on-demand including more detailed examples of how CX leaders are […]
Digital feedback solutions Turn digital journeys into real-time insights What is Forsta Digital Feedback? Forsta Digital Feedback help you turn digital journeys into real-time insights. Your website and your company’s apps, can be a powerful source for collecting feedback. Your desktop website & mobile web: With Forsta, you can launch unobtrusive, highly-targeted intercept surveys that […]
Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]
Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]
