79 results found
HX SUPERHEROES PODCAST Episode 06: John Sills | The Foundation Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube Rediscovering the human element: Restoring authenticity in customer experience CX myth-buster, ardent HX enthusiast, and Managing Partner at The Foundation – John […]
PG Forsta launches Research HX to empower researchers with AI-driven speed and precision New Platform Slashes Research Time, Boosts Data Quality, and Empowers Researchers with AI [BOSTON, January 21, 2025] – PG Forsta, a leading research and experience technology company, has unveiled Research HX, an AI-powered market research solution suite designed to increase efficiencies, improve […]
Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]
Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]
5 Steps to ensure your digital CX program delivers results The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in […]
We’ve outlined 12 of the best strategies to improve your own customer engagement and generate moresuccessful conversions.
Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result the research approach needs to adapt. Forsta is built upon the principle of getting […]
More time for Comscore. More confidence for clients. Tools used Deck creation Cross tabulation Infographic dashboards Audience and advertising measurement firm Comscore needed our help to save time – without sacrificing on data quality. The challenge Helping Comscore balance speed with depth Comscore needed two things. First, a way to pick up the pace of processing and […]
If you want to improve your employee engagement, it is critical to first know how to accurately measure
it. Read our guide to some of the best measurement strategies.
Video open ends Research best practices Why video open ends? Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the […]
