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Case study

Game on: How Ray White boosted CX engagement

Game on: How Ray White boosted CX engagement Tools used Forsta Surveys Forsta Studio Forsta Go Forsta Services Forsta Action Management Ray White, a family-owned Australian real estate group, recognized that after 9 years their Customer Experience (CX) program needed an update. The challenge The market leader, with over 1,000 offices and 6,700 sales agents […]

Game on: How Ray White boosted CX engagement
Thought leadership

Winning strategies for research agencies: Process automation and efficiency

Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]

Winning strategies for research agencies: Process automation and efficiency
Ebook

The definitive guide to effective online surveys

The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]

The definitive guide to effective online surveys
News

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program Local Experience (LX) Platform Recognized in Prestigious International Annual Awards Program for Standout Marketing, Advertising and Sales Technology Around the World CHICAGO – August 17, 2023 – Rio SEO, a Press Ganey Forsta company, and the leading provider of local marketing […]

Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program
Ebook

Challenging the status quo Driving CATI operations to the next level

Challenging the status quo Driving CATI operations to the next level Happy businessman with disposable cup and smart phone. Portrait of professional wearing smart casuals. He is standing against wall. Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply […]

Challenging the status quo Driving CATI operations to the next level
Ebook

An introduction to dynamic questions

An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]

An introduction to dynamic questions