72 results found
Brand message dilution: 3 Steps guide to achieving consistency What Is Brand message dilution? Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. However, a joint study conducted by Forsta, shows that marketing organizations are struggling to create one consistent message across […]
Your data investments aren’t delivering: 3 reasons why Modern lives are encoded in data. People spend four hours a day on their smartphone. Two-and-a-half hours on social media [1]. And a lifetime on Zoom calls. Data footprints are left in search queries, Twitter posts, Uber journeys. Cell towers and satellites track real-world movements. Customer surveys. […]
3 winning data strategies for human-centric organizations Today, there is unprecedented demand for high-quality data, research and experience feedback. For leaders of Experience and Insights teams, this is a transformative opportunity. Those who succeed will operate at the strategic heart of their organizations. They will help drive innovation, customer retention, acquisition, and growth. And they […]
3 Steps guide for better research data quality Good insight relies on good data. Yet we aren’t always convinced we’ve collected good quality data. In particular sample quality is an on-going concern, with nearly half of researchers citing it as a primary frustration in our annual Research Trends study. So, what can be done to […]
3 Tips for better mobile surveys With the average number of mobile survey completes ranging from 30% to 60%, designing for mobile is not optional. In this most recent research on research, jointly conducted by Dynata, Forsta and MaritzCX, we explore the survey presentation of three commonly used question types: grids, Net Promoter Score, and […]
The 3 secrets to activating your insights for exceptional human experiences In today’s complex business environment, measuring ROI is just the beginning. The true challenge lies in turning those measurements into tangible impact. Join us for our on-demand webinar, “The 3 secrets to activating your insights for exceptional human experiences,” where we unravel the dynamics […]
HX SUPERHEROES PODCAST Episode 06: John Sills | The Foundation Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube Rediscovering the human element: Restoring authenticity in customer experience CX myth-buster, ardent HX enthusiast, and Managing Partner at The Foundation – John […]
HX SUPERHEROES PODCAST Episode 03: Dilip Bhatia | Lenovo Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube How to build a customer-centric business culture Dilip Bhatia is the Chief Customer Experience Officer and Vice President of User and Customer Experience […]
HX SUPERHEROES PODCAST Episode 04: Jaclyn von Oven | Best Buy Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube Reinventing with purpose: The power of reimagining customer experiences at Best Buy In our latest HX Superheroes episode, we had the […]
Helping Unruly become masters of video engagement Tools used Deck creationData repositoryCross tabulationInfographic dashboards PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big. The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with leading partner technologies, and […]
