Why qualitative wins: The future of Human Experience insights
The modern world is enthralled with metrics, big data and the power of large numbers.
But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points.
Truly human-centric organizations thrive by embracing empathy, understanding context, and listening to the stories of the people they serve.
Qualitative research in general and focus groups, in particular, unlock these powerful insights, and it’s more important than ever.
Watch this webinar to learn about the key technology trends that are shaping the demand for qualitative research.
Led by industry expert Mike Stevens, you’ll learn:
- What’s behind the growing appetite for qualitative research
- How in-house and agency researchers are adopting new qualitative methods and the technology underpinning these tactics
- How customer, user and employee experience teams approach qualitative research
- Where the next wave of qualitative growth is coming from – and how to get ahead of it
Related resources
Emotions: the key to unlocking insights for results
Emotions: the key to unlocking insights for results Emotions: the key to unlocking insights for results Clarity, Connection, Conversion. Seamlessly Achieved. In the world of customer experience (CX), many programs fall short by focusing on outdated score-chasing metrics like NPS without realizing the untapped potential of emotional insights. This eBook is your guide to unlocking […]
Integration: the new frontier of insights
Integration: the new frontier of insights Integration: the new frontier of insights Efficiency, intelligence, insight. All in one. The new frontier of insights is here and it’s swifter, smarter and scalable. Market research professionals know the challenge all too well: endless hours spent preparing data and reports, leaving less time for uncovering the insights that […]
Passion sparks action: F’inn champions mental health
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly who to team […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
