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Strategies for agency success in the era of research technology: Consulting and premium advisory services

Strategies for agency success in the era of research technology: Consulting and premium advisory services Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. Wherever you look these days, you can find doom-and-gloom commentary on the outlook for research agencies.  But there’s an alternative story here.  Demand for research and […]

Strategies for agency success in the era of research technology: Consulting and premium advisory services
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Voice of Customer: What does this REALLY mean?

Voice of Customer: What does this REALLY mean? Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking […]

Voice of Customer: What does this REALLY mean?