Voice of Customer: What does this REALLY mean?
Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking about the larger bucket of “Customer Feedback”? Even then, what do we mean by that? What questions should we be asking? Take the trusty Net Promoter Score (NPS) that is more often than not included in any form of VoC. Is this the be-all and end-all of VoC?
Watch a panel discussion that includes Alan Barkwill, MBA, Consumer Research Manager at Farmers Insurance, Stephanie C. Harris, Research Consultant, and Julie-Anne Reda, formerly of Cambia Health Solutions and new VP Product Management at FocusVision as they dig into this hot topic and talk about their views and experiences in the world of Customer Feedback.
In this webinar, we will cover:
- Voice of the Customer – what do we really mean by this term?
- Net Promoter Score – customer feedback’s silver bullet or red herring?
- Customer feedback in an ideal world
Related resources
Boost your agency’s performance: 5 AI strategies for success
Boost your agency’s performance: 5 AI strategies for success Webinar synopsis: AI is revolutionizing research, delivering faster, more accurate insights. This webinar covers five key strategies to integrate AI into your agency, enhancing efficiency, decision-making, and client results—while preserving the human touch. Through case studies and expert insights, you’ll leave with actionable steps to overcome […]
The research agency’s AI efficiency playbook
The research agency’s AI efficiency playbook The research agency’s AI efficiency playbook The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency […]
Sports apparel titan defines gold standard for global brand tracking
Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
