Quantitative research Archives

More time for Comscore. More confidence for clients.

More time for Comscore. More confidence for clients. Tools used Audience and advertising measurement firm Comscore needed our help to save time – without sacrificing on data quality. The challenge Helping Comscore balance speed with depth Comscore needed two things. First, a way to pick up the pace of processing and delivering their data. And second, a solution […]

Case study

Learning to speak Culturati’s language

Learning to speak Culturati’s language Tools used Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. The challenge Making surveys work in two languages – and on the go Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but to keep growing, they needed two things. First, to manage surveys in more […]