It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Challenging the status quo Driving CATI operations to the next level Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for improvement? For example, when was the last […]
Keeping PHLY on top of the insurance food chain Tools used Sophisticated survey design capabilities Tailored dashboards Action management Consulting services How our software helped Philadelphia Insurance Companies (PHLY) set themselves apart from the competition. The challenge A brave new world for insurance In 2010, the insurance landscape was changing. There were no guarantees when […]
Hearing customers voices – locally and globally Tools used Survey design Data and feedback analysis Action management Text analytics How our software helped Siemens Corporation bring a global approach to hearing their customers’ voices. The challenge Bringing Siemens Corporation their own solution Siemens Corporation, a US subsidiary of Siemens AG, wanted to find a way […]
Working together to put customers in focus Tools used Survey and program design Interactive dashboards Data analysis Action management How eir Large Business made focussing on customers its priority, in a successful partnership with W5 and our software. The challenge Figuring out performance in the eyes of the customer Telecoms business provider eir Large Business […]
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
Connecting RBUP with the most in need Tools used Comprehensive data gathering and reporting system Integrated feedback system Security and resilience measures Automated alert system How our software helped Norway’s Regional Center for Child and Adolescent Mental Health (RBUP) be there for struggling youth. The challenge Making sure no one falls through the cracks RBUP’s […]
Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards Strategic reporting views Action management and alerting Advanced text analytics Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]
Helping B2B International join up the dots Tools used Survey design Panel management Genius and computer assisted telephone interviewing How our software helped market research firm B2B International bring data from a range of sources together in one project base. The challenge Understanding trends with a small sample size B2B International was feeling the pressure. […]
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
