Voice of Customer: What does this REALLY mean? Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking […]
The secret to survey success? Make it mobile! Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using […]
Culture + Community in a Time of Crisis: Behind the Scenes in a Large-Scale Survey Hear a powerful story of collaboration, with 10 partners across industries, over 650 participating cultural organizations, and 124,000 survey respondents, providing deep insights into the cultural landscape during the COVID-19 pandemic and insights to what the future can hold for […]
Historical data 0. Refreshed data 1. The FA wins with post-event survey overhaul There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing survey format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains and achieved great success. Learn […]
Continuing the sample conversation: A panel discussion with sample providers (Part 2) We brought together leaders from our Forsta Sample Marketplace partners for an educational discussion around the world of sample today. We covered many topics, ranging from APIs to quality checks but we quickly found that an hour wasn’t nearly enough. So to kick […]
Less time crunching, more time for consulting Tools used BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance the experience for its clients, BMG […]
Using AI to derive context and actionable insights from open ended feedback How can researchers derive context from open-end verbatims at speed and scale? Are there tools that can assist to drive more actionable insights without having to pour over responses manually? Hear Forsta’s VP of Global Sales, Manny Rodriguez, and guest speaker Taru Aalto, VP […]
B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]
Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
