The new era for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is robust. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. Sources are changing. Market research data is being […]
Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]
On-the-go with Forsta: A guide to our mobile solutions What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the […]
Voice of Customer: What does this REALLY mean? Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking […]
The secret to survey success? Make it mobile! Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using […]
Culture + Community in a Time of Crisis: Behind the Scenes in a Large-Scale Survey Hear a powerful story of collaboration, with 10 partners across industries, over 650 participating cultural organizations, and 124,000 survey respondents, providing deep insights into the cultural landscape during the COVID-19 pandemic and insights to what the future can hold for […]
Historical data 0. Refreshed data 1. The FA wins with post-event survey overhaul There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing survey format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains and achieved great success. Learn […]
Continuing the sample conversation: A panel discussion with sample providers (Part 2) We brought together leaders from our Forsta Sample Marketplace partners for an educational discussion around the world of sample today. We covered many topics, ranging from APIs to quality checks but we quickly found that an hour wasn’t nearly enough. So to kick […]
Less time crunching, more time for consulting Tools used BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance the experience for its clients, BMG […]
Using AI to derive context and actionable insights from open ended feedback How can researchers derive context from open-end verbatims at speed and scale? Are there tools that can assist to drive more actionable insights without having to pour over responses manually? Hear Forsta’s VP of Global Sales, Manny Rodriguez, and guest speaker Taru Aalto, VP […]
