Strategies for agency success in the era of research technology: Automation and efficient processes Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. Wherever you look these days, you can find doom-and-gloom commentary on the outlook for research agencies. But there’s an alternative story here. Demand for research and insight […]
Strategies for agency success in the era of research technology: Consulting and premium advisory services Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. Wherever you look these days, you can find doom-and-gloom commentary on the outlook for research agencies. But there’s an alternative story here. Demand for research and […]
Best practices survey slider design When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less […]
Video open ends Research best practices Why video open ends? Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the […]
3 Tips for better mobile surveys With the average number of mobile survey completes ranging from 30% to 60%, designing for mobile is not optional. In this most recent research on research, jointly conducted by Dynata, Forsta and MaritzCX, we explore the survey presentation of three commonly used question types: grids, Net Promoter Score, and […]
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
Mobile App SDK Seamlessly collect feedback within your Mobile App Forsta has a plethora of mobile apps to meet all your business needs. We have apps for everything from consumer surveys branded to suit your style to on-the go reports and dashboards so you never miss a beat. But with more than 2.7 billion smart […]
Forsta Go Insight and action from your mobile phone Information drives businesses. So, shouldn’t your most important information be readily available – even when you are on the go? What is Forsta Go? With Forsta Go, you can surface your most important insights, share it with your colleagues and take action, all from your mobile […]
Forsta CATI What is Forsta CATI? Forsta CATI is the telephone interviewing module of Forsta Survey , our flexible, multi-mode solution for Market Research, Voice of the Customer and Employee programs. Forsta CATI is used by some of the world’s largest Market Research organizations and is built on over 30 years of experience in providing […]
Forsta CAPI What is Forsta CAPI? Forsta CAPI (Computer Assisted Personal Interviewing) is designed for face-to-face or field interviewing. It is a module of the HX Platform, an end-to-end solution that enables you to manage every step of the survey lifecycle, from multi-channel survey creation and deployment to panel management, data processing, online reporting, analysis, […]
