Video open ends Research best practices Why video open ends? Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the […]
3 Tips for better mobile surveys With the average number of mobile survey completes ranging from 30% to 60%, designing for mobile is not optional. In this most recent research on research, jointly conducted by Dynata, Forsta and MaritzCX, we explore the survey presentation of three commonly used question types: grids, Net Promoter Score, and […]
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
Mobile App SDK Seamlessly collect feedback within your Mobile App Forsta has a plethora of mobile apps to meet all your business needs. We have apps for everything from consumer surveys branded to suit your style to on-the go reports and dashboards so you never miss a beat. But with more than 2.7 billion smart […]
Forsta Go Insight and action from your mobile phone Information drives businesses. So, shouldn’t your most important information be readily available – even when you are on the go? What is Forsta Go? With Forsta Go, you can surface your most important insights, share it with your colleagues and take action, all from your mobile […]
Forsta CATI What is Forsta CATI? Forsta CATI is the telephone interviewing module of Forsta Survey , our flexible, multi-mode solution for Market Research, Voice of the Customer and Employee programs. Forsta CATI is used by some of the world’s largest Market Research organizations and is built on over 30 years of experience in providing […]
Forsta CAPI What is Forsta CAPI? Forsta CAPI (Computer Assisted Personal Interviewing) is designed for face-to-face or field interviewing. It is a module of the HX Platform, an end-to-end solution that enables you to manage every step of the survey lifecycle, from multi-channel survey creation and deployment to panel management, data processing, online reporting, analysis, […]
The new era for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is robust. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. Sources are changing. Market research data is being […]
Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]
On-the-go with Forsta: A guide to our mobile solutions What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the […]
