The complete guide to market research software The complete guide to market research software The landscape for market research and analytics software The market research software landscape can be daunting. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly […]
Adapt to thrive: Innovation, AI and speed to insight Adapt to thrive: Innovation, AI and speed to insight Market research has long been seen as a slow-moving industry, often hesitant to embrace new technologies and methodologies. Being forced to give up in-person research methods accelerated the adoption of digital-first ways of working, AI-driven insights, and […]
Emotions: the key to unlocking insights for results Emotions: the key to unlocking insights for results Clarity, Connection, Conversion. Seamlessly Achieved. In the world of customer experience (CX), many programs fall short by focusing on outdated score-chasing metrics like NPS without realizing the untapped potential of emotional insights. This eBook is your guide to unlocking […]
Integration: the new frontier of insights Integration: the new frontier of insights Efficiency, intelligence, insight. All in one. The new frontier of insights is here and it’s swifter, smarter and scalable. Market research professionals know the challenge all too well: endless hours spent preparing data and reports, leaving less time for uncovering the insights that […]
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly who to team […]
The research agency’s AI efficiency playbook The research agency’s AI efficiency playbook The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency […]
Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its […]
Seeing is believing: How to display your data story Seeing is believing How to display your data story The proof is in the numbers 2.5 quintillion bytes of data are created every day. And by 2025, global data is set to reach 180 zettabytes – that is 180 trillion gigabytes. But, business leaders still don’t […]
Powered by AI: The new era for research agencies Organizations crave human insights more than ever before. And research agencies are in the perfect spot to provide them – by harnessing the power of AI. Watch our webinar with industry thought leader Mike Stevens to discover how AI can accelerate your agency’s growth. From streamlining […]
Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for […]
