Qualitative research Archives

Helping Kantar Media cut through the noise

Helping Kantar Media cut through the noise Tools used When research firm Kantar Media wanted to strip away the excess to give clients the insights they need, they came to us for help. The challenge Saying goodbye to death by data Kantar Media’s clients wanted more. They wanted insights they could easily read and interpret – no more sifting […]

Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring how families are changing the way they buy The Family Room was […]