Closer to customers. Ahead of competitors. Tools used For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed from customers Back in 2005, AIG only heard from its customers […]
5 Steps to launching a digital diaries project Launching your digital diaries project couldn’t be easier. In just a few steps you can create your digital qualitative project and be ready to launch. Create your project Starting your project is extremely straightforward. Access all current and previous projects, or start a new one from one […]
Forsta digital diaries tech demo Forsta digital diaries is the leading activity-based qualitative research solution on the market today. Getting you closer to your customer to see their lives, through their lens. Forsta provides a series of activities for participants to engage in. To take you into their everyday lives. To uncover their motivations, behaviors, […]
It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result the research approach needs to adapt. Forsta is built upon the principle of getting […]
Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]
Make it stick: 5 tips for video storytelling Capture imagination Engage emotions Break through In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects of business today. Storytelling is an important mechanism to help deliver information that stands out from the clutter and resonates with the […]
Getting NetPop into developers’ brains Tools used How our software helped marketing research and strategy consulting firm NetPop forge a better approach. The challenge Bothering busy people in the name of research A major tech firm came to NetPop to lay down the challenge: learning what goes through app developers’ heads when they make purchases. The study […]
