Text Analytics Crunch words into numbers Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on. Adding a touch of […]
Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]
Storytelling From black and white, to stories in color Make your data mean something and craft infographics that can explain, inspire and convince people to act. Show the steps in a customer journey, shine a light on issues and reveal trends in your data that truly come to life. Transform your data It’s easy to […]
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
The new era for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is robust. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. Sources are changing. Market research data is being […]
Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]
Vision Make a live connection Be in the room, wherever you may be with Forsta Live Video. No longer do you need to travel to a studio; you can be there from the comfort of your own office. The highest quality stream, along with 360-degree viewing* puts you at the heart of any focus group […]
Digital diaries and online communities – professional services Professional services offerings Forsta’s digital diaries and online communities help researchers and marketers capture deeper, in-the-moment insights through a user-friendly and engaging platform. It’s the best solution for mobile diaries, insight communities, concept tests and bulletin board discussions. With our Professional Services, you also get the benefit […]
Digital diaries and online communities Collaborate closely with your customers Get the input of your customers in a way that appeals directly to them. With Digital Diaries and Online Communities, you can open up a priceless stream of insights, bringing you closer to your customers. See how your brand fits into your customers’ lives Our […]
Closer to customers. Ahead of competitors. Tools used For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed from customers Back in 2005, AIG only heard from its customers […]
