Forsta SmartHub

Capture, analyze and respond to customer feedback in real-time from a single, centralized hub.

For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and past-purchase information, you can generate new insights and initiate tactical and strategic actions to drive business performance improvements.

Forsta SmartHub allows you to:

• Gain richer insights into your customer or employee feedback by mapping many data sources together, such as business, market and employee data
• Ensure the right relationships are established between various sources, by structuring data according to the analytics you need to perform
• Avoid annoying contacts with too many survey invitations by controlling email frequency
• Improve scalability and performance, especially on larger volumes of data
• Minimize manual intervention by having the latest results automatically available in your dashboard

What can Forsta SmartHub do for my business?

Forsta SmartHub helps you achieve a richer view of your customers and markets by bringing different types of data in alongside survey data. This allows you to analyze all data together to provide context for, and add depth to, all your customer and market feedback. Ultimately this helps you make smarter and faster decisions to drive your business forward.

Combining multiple data sources

External data can be brought in from many different levels to Forsta SmartHub, utilizing survey databases, custom databases or contact databases where appropriate. You can then map data sources so you can then report on and analyze them as one data set.

A key component of SmartHub is the SmartHub Loader. This is a component that continuously monitors all data sources that have been mapped to any hub. The Loader will check for changes in schema and data.

Whenever any change is detected, an incremental import of changed data/schema will start. This happens automatically, so you will always have near real-time data available for reporting and analytics without having to perform manual updates. When importing data into the repository, the designer in SmartHub provides for easy setup, administration and monitoring of all data sources.