HX SUPERHEROES PODCAST
Episode 05: Sean Albertson | Charles Schwab

Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe.
Activating CX culture: How Charles Schwab brought client-first focus to the entire organization
Sean Albertson, Head of Client Experiment Measurements and Analytics at Charles Schwab, loves to ride waves. Be it surfing, water skiing, or navigating the deep waters of customer experience.
In this episode, we dive deep (get it?) into everything customer-centric, creating access, and a culture shift to action.
You’ll get Sean’s take on what to measure, how customer journeys resemble rivers, why silos are a natural phenomenon, and how to break them intentionally.
His superpower is storytelling, so you’re in for a treat.
Tune in now.
Timestamp
- 0:00 – Teaser
- 1:18 – Intro
- 1:50 – Meet Sean
- 4:11 – Sport and business leadership parallels
- 4:47 – Sean’s journey to Charles Schwab
- 6:32 – Customer experience ethos at Schwab
- 7:23 – Customer-led product innovation
- 8:03 – The Charles Schwab culture
- 10:34 – Storytelling and the customer journey
- 12:39 – Ease: the key to loyalty
- 13:38 – Tricks for aspiring CX leaders
- 14:56 – Don’t measure for measurement’s sake
- 16:53 – Drowning in data?
- 17:33 – Deepen our understanding of HX
- 18:53 – Setting boundaries and purpose
- 20:21 – AI data fusion
- 20:59 – Balancing the human and automation in AI and machine learning
- 23:42 – Leadership mantra: Winning hearts, telling great stories, showing passion.
- 25:03 – Learning from mistakes and embracing fail
- 26:22 – Sean’s most memorable customer experience
- 27:37 – Storytelling superpowers
- 29:35 – Sean’s Rockstar dreams

Related resources
Research HX
Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.

AI and the new era of customer experience: Insights for 2025 and beyond
AI and the new era of customer experience: Insights for 2025 and beyond Webinar synopsis: In today’s fast-paced digital landscape, customer experience (CX) is the ultimate differentiator—and AI is rewriting the playbook for how businesses connect with their customers. Tune in to an engaging session that blends cutting-edge thought leadership with actionable strategies to elevate […]

Integration: the new frontier of insights for research HX
Integration: the new frontier of insights for research HX Webinar synopsis: Discover the faster, smarter and more accurate way to research with Research HX. Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps and AI enhancements to the tools you use daily. Related resources

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.