Preparing your organization for HX Building a culture and roadmap for Human Experience Insights is a significant undertaking. For some organizations, it is an ongoing journey; for others, it involves some fundamental transformations. Every day, we support thousands of customers at different stages along this journey. The most successful and the most advanced share a […]
CX expert series: Dean Arcan – Bupa Global Bupa Global know that supporting globally-minded individuals means thinking globally themselves. They have advisors, doctors and nurses based around the world, helping provide a multi-lingual service – giving customers the benefit of their international experience. To maintain this focus, they remain free of shareholders, re-investing profits back […]
CX chat with Zancesca Spagnoletti: Philadelphia Insurance In this short video interview, Zancesca Spagnoletti, AVP Customer Experience at Philadelphia Insurance Companies provides tips on getting starting with a Voice of the Customer program, talks about highlights of the Customer Experience activities at Philadelphia Insurance Companies, and describes her experience of working with Forsta. Zancesca highlights […]
CX expert series: Ryan Denny – Bupa Global The sheer scale and diversity of unstructured data sources is daunting. But those sources house valuable insights that can make an enormous difference in a competitive market. Ignoring them is not an option. They are critical to determining customer intent, keep abreast of vital market trends, or […]
CX expert series: Barbara Lincoln-Erie – insurance For more than 90 years, Erie Insurance has been fulfilling its promise to customers to provide auto, home, business and life insurance rooted in the principles of honesty, decency, service and affordability. In an effort to ensure ERIE was providing its customers with a seamless, efficient experience when […]
Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]
The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
Forsta services Expert support for your CX program Forsta professional services are organized by specialty to assist you with every stage of your CX program. CX consultants With an average of 17 years industry experience, our CX consultants provide best practice, advice and guidance. All focused on achieving your desired outcomes and providing value to […]
Mobile App SDK Seamlessly collect feedback within your Mobile App Forsta has a plethora of mobile apps to meet all your business needs. We have apps for everything from consumer surveys branded to suit your style to on-the go reports and dashboards so you never miss a beat. But with more than 2.7 billion smart […]
