The Net Promoter Score playbook
Develop and deliver insights to maximize customer and brand experience
Voice sentiment analysis
Voice sentiment analysis Emotion at the heart of your program Voice is the most intuitive, natural and efficient way to communicate. We’re more likely to talk faster than we type, and our emotions come through in our tone, pitch, rhythm and more. Forsta’s Voice Sentiment Analysis gives your respondents the opportunity to express their feedback […]
Forsta CRM Connector for Microsoft Dynamics
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
Reinvigorate CX Measurement and Business Impact
Reinvigorate CX Measurement and Business Impact Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of […]
Connecting research & human experience for MRAs
Connecting research & human experience for MRAs Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to […]
Capture the Human Experience
Capture the Human Experience On demand. Live. Real-time. While this describes our customers’ expectations, it doesn’t describe the typical survey program. Too many programs are held back by low response rates and disconnected data. Go beyond surveys and learn how to collect and analyze a variety of research and data to supercharge your VoC program. Listen from many […]
Frontline Innovation
Frontline Innovation Engage and empower your frontline Forsta Frontline Innovation allows you to efficiently gather, share, manage, and implement ideas that accelerate strategic growth. Your frontline is your biggest asset Your frontline is where the action is. All frontline stakeholders – employees, partners, customers – know what needs to change to make an impact. Listen […]
Employee experience and insight in challenging times
Employee experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]
The ultimate guide to Customer Experience strategy
The ultimate guide to Customer Experience strategy 7 secrets at a glance How to optimise your customer experience strategy – the 7 secrets What is a customer experience strategy? It’s where you lay out how you’re going to make every single customer experience with your organization the best it can be. This customer experience strategy […]
An introduction to dynamic questions
An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]
