How customers think, feel, and act: The paradigm of business outcomes Small data collection and analysis unlocks deeper customer understanding and business opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that […]
Social engagement: Designing for participant interaction The rise of social networking sites heralded in the era of the social web, where people interact with one another, both known (generally through sites like Facebook) or unknown (often through sites like Twitter). Given this widespread activity, there is often high expectation that social interaction within digital communities […]
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats. The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the biggest vacation ownership business in the region. But quick growth can […]
Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]
Finding the feedback process to make great service even better Tools used Voice of Customer surveys Action management alerts Data analytics Custom benchmarking Carlson Wagonlit Travel already had industry leading customer service. Now they wanted the tools to stay at this high level for the long term, and get even better. The challenge When your […]
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
Giving hospitality pros a penthouse view of their customer service Tools used Multi-touchpoint surveys Live dashboards Real time action alerts Salesforce integration Hospitality is a competitive business. Amadeus needed the Voice of Customer tools to keep them ahead of the game. The challenge How do you keep a close eye on countless customer interactions around the […]
CX expert series: Donna Kempster – Computacenter Computacenter is a leading independent provider of IT infrastructure services, enabling users and their business in a digital world. They advise organizations on IT strategy, implement the most appropriate technology, optimize its performance, and manage customers’ infrastructures. In this video, Donna Kempster of Computacenter provides her advice on […]
CX expert series: Andy Dingwall – Kingfisher Kingfisher plc is a home improvement company with over 1,300 stores in 10 countries across Europe, Russia and Turkey supported by a team of 77,300 colleagues. They operate under four retail brands – B&Q, Castorama, Brico Dépôt and Screwfix. They offer DIY and home improvement products and services […]
Winning a Forsta ACE Award What’s it like to win a Fosta ACE Award for your customer experience program? Find out in this video where 2019 winners including UL, PennyMac, Wyndham Destinations, and Sodexo share their stories about running an award-winning CX program and being able to recognize their teams. More customer stories
