More time for Comscore. More confidence for clients.
Tools used
- Deck creation
- Cross tabulation
- Infographic dashboards
Audience and advertising measurement firm Comscore needed our help to save time – without sacrificing on data quality.
The challenge
Helping Comscore balance speed with depth
Comscore needed two things. First, a way to pick up the pace of processing and delivering their data. And second, a solution that would let clients and their own analysts deep dive into their data.
They came to us for an off-the-shelf tool that would help them cut down on time – without impacting on quality.
Our solution
Letting clients dig down into the data
Comscore chose our multi-purpose dashboarding platform, which lets them export data and add insights into editable PowerPoints. Our cross tables and open-end answers tools mean the firm’s clients can easily dig down into demographics themselves, while the company’s own analysts can see clients’ word-for-word responses.
The results
Cutting delivery times for every brand
For the first time, Comscore and its clients could see the same data and dashboards, and work out together how to use it. And as for speeding things up? The firm was able to cut their delivery times by at least a week for each brand.
They can now move quickly from identifying when consumers have recognized an ad, to spotting changes in brand perceptions – helping their clients make decisions with confidence.
1+
week quicker turnaround
time for delivering data
4
days cut from data
eliminating and processing
time per brand
~3
days less time for
tabling per brand
More customer stories
Passion sparks action: F’inn champions mental health
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly who to team […]
Sports apparel titan defines gold standard for global brand tracking
Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its […]
Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report
Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
