Bringing M/A/R/C the best of both worlds
Tools used
- Deck creation
- Analytics
- Infographic dashboards
Marketing research firm M/A/R/C needed a tool that was up to the demands of complex data and intuitive enough for non-programmers to use. We had the software to help.
The challenge
Joining hundreds of data points, fast
M/A/R/C’s brand-tracking research was time-consuming and complicated. The company had to deal with moving averages, weighted data results and joining hundreds of data points from different sources on the same timeline.
They were also spending extra time creating two dashboards – one for their in-house teams and another for the client. It was our job to make their jobs easier.
“We researched many dashboard tools, but Forsta was the best. The fact that the software was developed for and by researchers makes a difference. No other tool offers the visualization and hands-on table tool required by our clients. We get the best of both worlds.”
Randall Wahl
President, M/A/R/C Research
Our solution
Using drag and drop to design dynamic dashboards
Our software lets users build their own interactive dashboards, using drag and drop. For M/A/R/C, this was a game-changer. It meant people with no programming experience could easily create dynamic dashboards – even for complex data.
This saved the company time and gave them the flexibility they needed to keep their clients engaged and their insights relevant.
The results
Cutting dashboard production time by nearly 60%
Rather than four people – including two programmers – spending weeks producing a dashboard, two non-programmers can now build it in as little as a day. On average, the time it takes to build them has shrunk by 50-60%.
That means the promises M/A/R/C makes to clients have changed: instead of three weeks to create their quarterly updates, now they’re ready in five business days.
~60%
Reduction in dashboard
production time
50%
Fewer people needed
to create dashboards
25%
Increase in survey
completion rates
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