Protected: Five guiding principles for integrating AI in market research
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How automation is shaking up market research efficiency
How automation is shaking up market research efficiency In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. As we cruise toward 2025, it’s all about process automation and streamlined operations. So without any delay, let’s dive into how these strategies are shaking up the industry, and how […]
Battle on bias: AI is learning from our mistakes
Battle on bias: AI is learning from our mistakes Artificial Intelligence (AI): the wonder child of technology that’s revolutionizing everything from how we order pizza to how we design buildings. We’ve got algorithms making us playlists, optimizing our exercise routines, and suggesting the next hot trend in socks. But as this tech powerhouse learns from […]
Agile market research (and why it’s here to stay)
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Human-centered design in an AI era
Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]
Survey fraud superheroes busting ghost completes
Content Surveys are a must-have tool in every researcher’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. Given that surveys are often incentivized with a payout, there will […]
The new era: Unlocking growth for research agencies
Explore how market research agencies can unlock growth by embracing breakthrough technologies and innovative strategies. This blog highlights six key considerations to help agencies stay ahead and harness the full potential of emotional insights, AI, and human experience capabilities.
Synthetic data: What you need to know
Explore how synthetic data is transforming market research, its benefits, practical applications, and potential limitations compared to traditional human-driven methods.
Cint and Forsta form industry-first partnership to drive a reduction in survey fraud
Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud […]
Why Forsta Discussions trumps Zoom and Teams for market research professionals
Forsta Discussions is the ideal solution for market research professionals looking for a focus group platform that offers functionality for effective communication and analysis, PII handling, time-synced chat and note-taking, and real-time emotion capture. Read on to learn why Forsta Discussions trumps Zoom and Teams.
