More than a feeling: Why qualitative research is gaining ground
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
8 key benefits of a strong brand
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
A complete guide to storytelling in market research
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
How to get the best results from online focus groups
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online vs offline focus groups: which works for you?
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
Forsta announces launch of enhanced online focus group solution
Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]
