How life in the military can prepare you for success in the private sector
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
What is social listening and why is it important?
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
What is brand value and how to measure it
Brand value represents the financial worth of a company. We’ve put together a guide on how you can measure your company’s brand value.
What’s the future of qualitative research?
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
More than a feeling: Why qualitative research is gaining ground
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
8 key benefits of a strong brand
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
A complete guide to storytelling in market research
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
How to get the best results from online focus groups
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
