Qualitative Research Archives

News, Qualitative Research, Quantitative research

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud […]

Qualitative Research, Quantitative research

7 ways to test the market for a new product

Discover 7 key methods to test the market for your new product. Gain valuable insights to validate your idea and increase your chances of success.

Customer experience, Qualitative Research, Quantitative research, Thought leadership

What is brand experience and why is it important?

Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.

Qualitative Research, Quantitative research

How technology has transformed market research

Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.

Customer experience, Qualitative Research, Quantitative research

How to conduct market research – A complete guide

There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.

Customer experience, Qualitative Research

Digital diaries: Join your customer on their journey

Digital diaries: Join your customer on their journey In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings […]

Customer experience, Qualitative Research

Using qualitative discussions to amplify your CX program

Using qualitative discussions to amplify your CX program Customer feedback is often described with scores, metrics and other numbers: Net Promoter Score, Customer Lifetime Value, Overall Satisfaction… Now these are important, and the science of Customer Experience is built on robust economics. It wouldn’t be sustainable otherwise. But the quantitative is only part of the […]

Customer experience, Data visualization, Employee experience, Qualitative Research, Quantitative research

Data storytelling: Using data to create a narrative

Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.

News, Qualitative Research, Quantitative research

Forsta accelerates innovation and scales capabilities to advance the market research industry

Forsta accelerates innovation and scales capabilities to advance the market research industry Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRA LONDON and CHICAGO – November 28, 2022 – Forsta, a leading global provider of […]

Qualitative Research, Quantitative research

What is syndicated research? What are the best practices for syndicated research?

Syndicated research is independently conducted research that is then sold by a market research firm to external clients. We’ve compiled a guide of all you need to know.