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Human-centered design in an AI era 

Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]

Human-centered design in an AI era 
Qualitative Research

How AI is transforming market research analysis 

Content The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping you discover deeper insights than ever before.   Evolve […]

How AI is transforming market research analysis 
News, Qualitative Research, Quantitative research

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality   CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud […]

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud